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Case Histories
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Corning Optical Fiber in Dublin

Client: Corning Optical Fiber

Participants: 150

Venue: Dublin

In January Corning Optical Fiber asked Events a la Carte to assist with the organisation of a technical forum for selected Telecom operators. The venue had already been selected, a very traditional 5* hotel in Dublin; our first task was to design a presentation set, lighting and AV to transform the traditional conference room into a high-tech lab environment incorporating the client's marketing philosophy and new logo.  We created a simple 10m white set, flanked by two further 4m sets displaying giant digital images of recent marketing posters; This became the backdrop for the technical presentations. Smaller sets in the reception areas and breakout rooms built on this clean contemporary concept and reinforced Corning's messages.

In addition to design and technical production, we were asked to organise a gala dinner on the first day of the conference. Dublin Castle was chosen as the venue, and we worked closely with castle staff and caterers to create a clean fresh look defined by flowers and subtle coloured lighting. Guests enjoyed drinks on the balcony overlooking the Celtic Gardens, and were entertained by mix 'n mingle magicians and a graphologist, before sitting down to dinner featuring the best of Irish ingredients. The following day we contrasted the formality and grandeur of Dublin Castle with a traditional Irish Night - a great time was had by all, largely due to the consumption of large quantities of Guinness and fantastic music from the 'Merry Ploughboys'. We rounded off the conference with a good helping of culture and sport - delegates could choose between a walking historical tour of the city, a round of golf on a championship course or a brewery tour; you can guess which was the most popular activity.

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